This article reads a little like Apple`s most successful ad: "Think Different".
In short, Michael Martinez is saying that you should say, be and act different because:
- People link to new things far more often than they link to endless repetition.
- When you are different you don’t have to rise above the crowd because there is no crowd around you. (first mover advantage)
- It requires courage because instead of chasing keywords you have to create new keywords through the difference that you make.?
Why It Is Always Easy to Earn Links for Any Website
