Does using the menu information on each page have negative SEO implications?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  John Pitcher: Does using the same footer or sidebar information on each page have negative SEO implications?
  
  If a website has a reasonable amount of unique information within the content area of each page but has a LARGISH footer or sidebar area where the customer's key selling points are repeated on each page, is that likely to have a negative SEO impact for the customer? ;
  
  I deal with a lot of business start-ups who do not wish to pay extra for me to create individual targeted footers/sidebars for each page but still wish to have their key selling points, type of customers served etc brought out in a visual way. As many of the inner pages can become landing pages, I didn't want to just delete all this info from the inner pages - unless it will damage the site as a whole.
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  Pau Lica: What do you mean by "customer key selling points"? I don't really follow. Affiliate links inside the footer are bad news.
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  Patrick Rabanser: Individual Footers are better then Sidewide footers, every Category (and not page) on a Website should have a own footer, individual footers are better for the user as well.
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  John Pitcher: +Pau Lica ;Key selling points would be things like 12 years experience, friendly, helpful, get the work done on time  ;etc etc. Whatever is relevant to the particular industry and customer. Nothing to do with affiliate links.
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  John Pitcher: +Patrick Rabanser ;I agree individual footers are better in an ideal world - my question was, for customers where development costs are an issue, should I be encouraging them to pay me more money to create individual footers with relevant info for each category/page - or is a generic (although fairly detailed) list of company strengths, customers served, services offered etc acceptable?
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  Pau Lica: +John Pitcher
  You shouldn't worry about key selling points then. It won't have a negative SEO impact.
  
  And should you encourage them to pay you more money? Well, creating individual footers for each page requires more work and even creativity, so yes, you are entitled to more money.
  
  But it's really up to you... if you say that some customers may have cost issues, you could make an exception sometimes.
  
  I usually use the same footer on every page, with general things such as Recent Tweets, Recent Posts, etc. The real important things, things that can make a difference, shouldn't stay in the footer. Testimonials, customer served, offered services, should be way up.
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:51:03 into the YouTube video: https://dumbseoquestions.com/q/does_using_the_menu_information_on_each_page_have_negative_seo_implications +John Pitcher
  
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