Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search

Micah Fisher-Kirshner originally shared:   One thing to caution with this article: It looks like the experiment that Groupon ran didn`t differentiate between New and Returning Visitors (assuming this wasn`t run in Google Analytics).

That means this isn`t 60% of direct traffic should have been classified as organic search, but rather that at most 60% of Groupon`s direct traffic is at some point attributable from someone originally finding them via Organic Search.

#seo #data  ? Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search