Dumb SEO Questions

(Entry was posted by Jon Dun on this post in the Dumb SEO Questions community on Facebook, 02/10/2014).

I am looking for those experienced in disavow.

Hey Folks, looking for those experienced in disavow. I`ve done plenty of detox in the past but this ones a little different...

The site was hit in March 2013 and looking at the profile its clear to see why- lots of spam, spun articles, directories, profiles with commercial anchor text etc.

The difficulty I am faced with is its 99% spam and despite a big decline in traffic the site is still generating 6k visits per month. The site ranks moderately well (bottom of page 1 and page 2 of Google.co.uk) for some tasty terms. My instinct is to disavow/clean up everything but I fear the site will take another dent.

What do you suggest? Take the whole lot out? Maybe start with the most severe and do in phases?.... Thanks :)?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Jon Dunn: Hey Folks, looking for those experienced in disavow. I've done plenty of detox in the past but this ones a little different...

    The site was hit in March 2013 and looking at the profile its clear to see why- lots of spam, spun articles, directories, profiles with commercial anchor text etc.

    The difficulty I am faced with is its 99% spam and despite a big decline in traffic the site is still generating 6k visits per month. The site ranks moderately well (bottom of page 1 and page 2 of Google.co.uk) for some tasty terms. My instinct is to disavow/clean up everything but I fear the site will take another dent.

    What do you suggest? Take the whole lot out? Maybe start with the most severe and do in phases?.... Thanks :)
  • Jeremy Estes: Figure out what terms were affected and work your way back from there by locating sites with anchor text of penalized keywords.

    That's where I would start anyways...
    
  • Jon Dunn: Not a bad idea. But I'm still tempted to scrap the lot! :/
  • Shawn Cohen: I've worked on 3 disavow projects where about 99% of the links needed to be disavowed. The best survivor had 1% made up of edu and high domain authority links and weathered it ok. The others had mediocre links left and haven't bounced back nearly as much.
    So that leaves me wondering if creating content and getting some high value replacement links before disavowing would have been a better way to go.
  • Jon Dunn: Thanks +Shawn Cohen. I think combining everything above is the way to go...

    1. Start earning/building high authority, high relevance, non keyword anchor links.

    2. Start deleting and disavowing a. highly suspicious and b. dropped keyword anchor links.

    3. Work through further links in phases and in order of severity.

    

View original question in the Dumb SEO Questions community on Facebook, 02/10/2014).

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