In the last three years, I tried six different SEO companies.
All of them left me with the feeling I was completely ripped-off.
One of them even succeeded to create a list of back- links that I recently found to be nothing less than bad links, and I am still in the process of getting rid of them myself.
I suppose you will understand that I have become very weary of outsourcing the SEO of my website.
I am now thus, trying to get my head around this myself with the help of hopefully, some good community advice, and some good software.
Doing so, I entered a trial period on SEOprofiler, and any feedback on this software is appreciated.
But that`s not my main question. My main problem is far more complicated, as you will read below
One of the first things that caught my attention when I was over-viewing SEOprofiler, was the "competitor watch list", and I noticed something very peculiar on there.
Nine of the ten nearest competitors, according to SEOprofiler that is, have anywhere between 20 and 3000 back-links.
Our top competitor, however, has more than 120 000 links!
We have about 200 links left (after I got rid of about 500 sh*tty links thanks to my SEO "professionals"), and I was a bit stunned by this:
How does anyone gets 120 000 active back-links to his/her website??
And that`s where I started digging a bit deeper, and the whole setup became crystal clear after a few minutes:
They have taken copies of each product category OF THE MAIN WEBSITE, and published these categories as a new domain with a domain name related to the according product category.
So, while the links of the menu structure of the copied site can be used to browse the pages of this copied website, ALL other links such as text links, image URL`s, additional categories, additional menus, etc, point back to their main website.
Besides that there is a recurring side menu that randomly links up all the other domains.
Bottom line is that this is a web of hundreds of, more or less, functional websites, but in the end, all the link juice go`s to the main site.
My question now is: How do I compete with this? And is this not completely in breach with all current good Google practices?
And if I ever want to stop paying Google a fortune on Adwords campaigns, am I not forced to go the very same route to only stand a chance to get some decent organic results?
I find it very discouraging that Google puts his foot down on a few hundred bad links, but at the same time allows this kind of link scheme with tens of thousands of links to happen.
Your honest opinion is highly appreciated