Beyond link metrics
Many search engines are looking at alternative ways to rank web resources. For example, Yandex uses users behaviour for their top search queries in Russia because the link signal became too spammy:
http://searchengineland.com/yandex-to-stop-counting-links-as-a-ranking-factor-for-commercial-queries-in-moscow-179209
This article describes a way to assign a score based on the number of facts:
" A source that has few false facts is considered to be trustworthy "
Rand Fishkin originally shared:
A New Google Ranking Algorithm?
According to http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html#.VPLTqMutvqD, it`s coming soon:
"Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. "A source that has few false facts is considered to be trustworthy, " says the team."
Here`s the paper on which the article is based http://arxiv.org/abs/1502.03519v1
"We call the trustworthiness score we computed Knowledge-Based Trust (KBT). On synthetic data, we show that our method can reliably compute the true trustworthiness levels of the sources. We then apply it to a database of 2.8B facts extracted from the web, and thereby estimate the trustworthiness of 119M webpages. Manual evaluation of a subset of the results confirms the effectiveness of the method."
Google wants to rank websites based on facts not links - 28 February 2015 - New Scientist
