Does Google associate other words with your keyword? I am a commercial photographer in Woodbridge, Virginia. I did a search for "catalog photography woodbridge" and I came up #3. The thing is, I don`t mention the word "catalog" anywhere on my website but I do mention "product photography" and "product photographer". Is their an association going on between the phrases "catalog photography" and "product photography" or could I be coming up because of other external factors? I know that the #1 listing on the SERP; Greenwood Photography does not do any product or catalog photography but they are #1 I think partially because of all the backlinks going to them. So, do you think this SERP is a result of other factors or could the word "catalog" be associated by Google (maybe as a synonym)?