CEOs and business owners blogging - good idea or not?

ht +David Amerland Richard Hussey originally shared:   Inspired by the recent conversations and hangouts featuring +David Amerland +Mark Traphagen and others I was moved to commit my thoughts to print. To summarize the debate so far, the consensus seems to be that getting CEOs and other key staff to blog regularly is a healthy objective - some would argue a necessity.

But, of course, it`s not straightforward. Here are my thoughts on where the issues lie and where brands will need to make some big decisions. Please contribute your thoughts and comments as I think we are all working our way through this one. CEOs and business owners blogging - good idea or not?