Dumb SEO Questions

(Entry was posted by Bob Jones on this post in the Dumb SEO Questions community on Facebook, 03/23/2017).

Why not just migrate every single page from the old site?

I`m helping a new client with a site migration. Her web developer sent her this email: "There is a lot of links but to preserve SEO best way would be to go into search console, get data for last 90 days, order pages by clicks and copy any page with more than a few clicks - these are the pages you want to 301 redirect to the new site if any URLs have changed." I`m puzzled as to why we should not just migrate every single page from the old site? Even if some of those pages might not have had any clicks, they would have been part of the internal linking structure which helped some of the traffic pages get clicks in the first place? Does anyone here think they`re right in their recommendation? I feel they`re just trying to impress the client with some bullshit in order to win her business back. The next line of their email reads: "This is a huge job and usually part of our SEO package. Are you looking into doing SEO with us? If so we sort this out, if not I will need to quote you on us doing the following requirements as this not within any website design and development job."
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Jim Munro: It sounds like they are pitching for business. Clicks don`t determine the worth of a backlink landing page. Usually this would be to task of the webdeveloper, they know what they are breaking so they should redirect each set of affected pages to leave the site the way they found it before they began work.
  • Bob Jones: Yeah I took a copy of the sitemap and will either maintain the old URLs or redirect to the closest corresponding new page.
  • Dan Thies: That`s insane. If you`re building a whole new site, then you may have pages that don`t make sense any more, but if there`s a page that`s useful you would want to redirect to the new page.
  • Alan Bleiweiss: I hope my replies have been helpful in conveying my view of the developer`s plan.
  • Arsen Rabinovich: Alan unleashed his entire inventory on this one
  • Alan Bleiweiss: Arsen, I have a library of over 1, 700 memes to choose from, organized by topical theme.
  • Bob Jones: 😂

View original question in the Dumb SEO Questions community on Facebook, 03/23/2017).