(Entry was posted by Edvin Pauza on this post in the Dumb SEO Questions community on Facebook, 03/22/2017).

Visibility is going down but estimated traffic and positions is going up

Using SEMrush tool I track over 240 keywords. Visibility is going down but estimated traffic and positions is going up. Good or bad?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Edvin Pauza: Gareth to answer your question, you might go down for 10 keyword with traffic of 50, but go up for a single keyword with traffic of 20, 000 This will reduce your visibility, but increase your traffic.
Gareth Daine: If your positions are going up, so should your visibility?
Steve Gerencser: I would ignore the visibility number. It only compares the terms you are actively tracking and does not consider terms you are not.
Dan Thies: The final truth about traffic (quality, quantity) is what happens on the website.