Dumb SEO Questions

(Entry was posted by Randy Milanovic on this post in the Dumb SEO Questions community on Facebook, Saturday, February 21, 2015).

What is the best way to help a site rank locally

Is it possible, and if so, what is the best way to help a site rank locally when their customers are in a different country (or at the very least, quite distant)? For example, a B & B, an adventure guide, a rail tour, etc.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Randy Milanovic: Is it possible, and if so, what is the best way to help a site rank locally when their customers are in a different country (or at the very least, quite distant)? For example, a B&B, an adventure guide, a rail tour, etc. 
  • Mike Bayes: Great question.  ;I'd use PPC  ;and target the city's.  ;Otherwise you are going to be in for a heck of a challenge getting them ranked.  ;People don't search for a hotel with their local intent in the search.  ;You'd have to go after the non local intent keyword.  ;Big challenge. IMHO
  • Randy Milanovic: There must be a way to not need PPC in this day of semantics. 
  • Mike Bayes: I'm in Denver. I'm looking for a bed and breakfast in London. I search what? I think you'd be much better off optimizing their location. A destination business isn't going to attract customers who aren't interested in their location. Just my opinion
  • Randy Milanovic: Totally get it. 
  • Promoz SEO: Location based keywords must be there on page title, meta description, H1, content, image, URL etc. You can use location specific directory structure (preferred) or sub-domain on URL. Check Craigslist.
  • Promoz SEO: It can be done with SEO. Surely!
  • Randy Milanovic: Without keyword stuffing? Or...?
  • Athanasios Giannias: ​​ if we take an ecommerce site, can one target and optimize for 2 or more cities? eg.selling and shipping mobile phones all over the country.

    These two or more product pages will to a large extend have similar products. The title, URL and meta description will definitely be different.

    Is this from an SEO aspect smart? What about duplicate content?
  • Promoz SEO: Keyword Stuffing??
    Why would any body do that?

     ;Natural and Ethical SEO can achieve your desired results.
  • Randy Milanovic: I was truing to figure out your comment . I get the basic SEO. You confused me with the Craig's list mention. 
  • Promoz SEO:  ;Pls ignore that craigslist mention.
  • Nevyana Karakasheva: It won't hurt to think marketing safe from SEO in this case. Consider business exposure on relevant sites that are read/visited by foreign travelers: (review sites, tour operators, airline ticket resellers, excursion organizsers, etc.) Try to publish your profile on their sites or simply get mentioned by them (a link would be a bonus too) and enjoy increased traffic and visibility.

    But you should know your target audience - how they make up their mind on what tours/vacations/sights to visit/book for, that is: which collective sites they prefer using.

View original question in the Dumb SEO Questions community on Facebook, Saturday, February 21, 2015).

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