Is it possible, and if so, what is the best way to help a site rank locally when their customers are in a different country (or at the very least, quite distant)? For example, a B & B, an adventure guide, a rail tour, etc.
Selected answers from the Dumb SEO Questions G+ community.
Randy Milanovic: Is it possible, and if so, what is the best way to help a site rank locally when their customers are in a different country (or at the very least, quite distant)? For example, a B&B, an adventure guide, a rail tour, etc.
Mike Bayes: Great question. ;I'd use PPC ;and target the city's. ;Otherwise you are going to be in for a heck of a challenge getting them ranked. ;People don't search for a hotel with their local intent in the search. ;You'd have to go after the non local intent keyword. ;Big challenge. IMHO
Randy Milanovic: There must be a way to not need PPC in this day of semantics.
Mike Bayes: I'm in Denver. I'm looking for a bed and breakfast in London. I search what? I think you'd be much better off optimizing their location. A destination business isn't going to attract customers who aren't interested in their location. Just my opinion
Promoz SEO: Location based keywords must be there on page title, meta description, H1, content, image, URL etc. You can use location specific directory structure (preferred) or sub-domain on URL. Check Craigslist.
Nevyana Karakasheva: It won't hurt to think marketing safe from SEO in this case. Consider business exposure on relevant sites that are read/visited by foreign travelers: (review sites, tour operators, airline ticket resellers, excursion organizsers, etc.) Try to publish your profile on their sites or simply get mentioned by them (a link would be a bonus too) and enjoy increased traffic and visibility.
But you should know your target audience - how they make up their mind on what tours/vacations/sights to visit/book for, that is: which collective sites they prefer using.