Dumb SEO Questions

(Entry was posted by David Gaskin on this post in the Dumb SEO Questions community on Facebook, Thursday, November 16, 2017).

Trying to improve my rankings for some web pages

I recently tried to improve my rankings for some web pages I have that are focused on services I offer through my business.

When I was planning how to do this, I thought it would be a good idea to see what the top ranking pages were doing so
I searched in Google for the keyword I wanted to rank for and, with the understanding that longer, more in-depth content tends to
rank better, I used the top-ranking pages as inspiration for new sections of content that I could add to my page to rank better.

I then added more content to one of my service pages. I had planned to do this to all three but only got to the one.

For comparison, here is a standard service page with no additions: peakwebsites.ca/website-services/website-optimization-services.php.

Now, here is a link to a service page I added more content to: peakwebsites.ca/website-services/website-maintenance-services.php.

Last night, I was looking at my traffic data through Google Webmaster Tools and I was shocked to see that the page that I added the content to seems to be ranking WORSE than the ones I didn`t (see attached image below).

I have a few theories about why this may have happened:

1. The content I added doesn`t include enough LSI keywords or contextually similar words (I haven`t verified this) and Google isn`t ranking it well for the target keyword.
2. There aren`t enough (or any) links pointing this page (although I know there are internal links pointing to this page).
3. I`m incurring some kind of Google penalty?

I`m completely confused about this and I`m hoping one of you smart folks might know what`s going on or have some insights about this.

Thank you!
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Selected answers from the Dumb SEO Questions G+ community.

    View original question in the Dumb SEO Questions community on Facebook, Thursday, November 16, 2017).

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