Dumb SEO Questions

(Entry was posted by Yuliana Kronrod on this post in the Dumb SEO Questions community on Facebook, Thursday, November 2, 2017).

TM or (R) in the title?

TM or (R) in the title? Wondering if there`s confirmed correlation with organic CTR or more positive brand perception? For a less known, newer brand.
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Selected answers from the Dumb SEO Questions G+ community.

  • Jeremy L. Knauff: Nope. Too easy to game.
  • Alan Bleiweiss: "Too easy to game®" There. I fixed that for you Jeremy.
  • Jeremy L. Knauff: Never mind I see what you did, see, this is why I shouldn’t check Facebook while I’m driving. 😉
  • Alan Bleiweiss: So I rarely see brands using the ® symbol in page titles. Ancestry.com does it, but that`s the only big brand I can come up with. Honestly, there`s no SEO value to it. It would be entirely and exclusively for corporate legal reasons if you did.
  • Sasch Mayer: Do you own the actual ®? Have you applied for a ™? Are you intending to apply for the Trademark, or is this just an exercise for SEO`s sake?
  • Saurav Sett: Two parts to that question : 1) TM or (R) - I think this is a legal point based on which you own. If you have confusion should check with a lawyer. Also, wonder if most visitors think there is a difference. 2) SEO / Title - You are using up 2-3 characters in the title in the hope that it will boost CTR. May be try it in a few pages and see if it creates any difference in CTR. Also - to make the symbol visible on SERP, you will have to start the title with your brand name. Would you not prefer using the page title first ? It will help if you can tell us the niche you are in so that we can evaluate if as a user it seems to add value.
  • Mal Ö Tonge: search engines can not be bias like that, search engines are governed by complicated laws, I really do not think that will be part of any algorithm that google use. Main areas to focus on are, speed, content, bounce rates, social media. og data, schema markup, image optimization, caching, make site as green as possible. keyword driven title tags, keyword driven description meta-tags, internal and external back-links. once you have all that then work on your on-site SEO then adjust you keyword placement and strategies when you see fluctuation within the search, at the same time keep building relevant content, I really would not worry about trade mark. 😎

View original question in the Dumb SEO Questions community on Facebook, Thursday, November 2, 2017).

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