Dumb SEO Questions

(Entry was posted by Sasch Mayer on this post in the Dumb SEO Questions community on Facebook, Thursday, November 2, 2017).

I have a burning question about aggregate rating

Question from +Pedro Matias

I have a burning question about aggregate rating, site-wide stars on SERP, that I asked John Mu in private and he seemed to say this was not best practice but that Google might detect it as being ok and attributed the stars.

I gave an example where a site pulls up Google My Business reviews and applies the stars to every single page on that site apart from the homepage.

I then came across the below, that appears to be a GSC penalty for this kind of practice.

I asked John for further comments, but no joy so far. Can you chip in with anything?
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Selected answers from the Dumb SEO Questions G+ community.

View original question in the Dumb SEO Questions community on Facebook, Thursday, November 2, 2017).

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