The importance of schema.org for local businesses
Carrie Hill is intrigued by the statement made by Pierre Far:
" “Mark Up Everything” ~Pierre Far, Google – at Pubcon 2014 "
So she list five things most local businesses should do:
1. " Schema supports great SEO, it does not fix bad SEO. "
2. " How do they contact you, when are you open, what do you specialize in, etc. "
3. Use the most specific type of schema.org (e.g. Schema.org/Attorney instead of Schema.org/ProfessionalService)
4. Mark up as much as you can " Markup has a life outside of Google "
5. " Take advantage of new Schemas "?
Using Schema Markup to Stand Out From the Crowd
