Organic Click-Through Rates in 2014
Jody Nimetz starts with a history of CTR studies. And the main statement from the article is:
" our most recent research from August 2014, suggests that the top five organic results account for approximately 65% of the clicks. So the findings from Advanced Web Ranking and Mediative’s own research are quite close. In fact, as taken from our own research here is the breakdown of the click data and how it’s distributed across the different elements of the SERP. "
Secondary what surprised me a little was:
" In reality data from Advanced Web Ranking suggests that mobile CTRs are very similar to what we are seeing with desktop. "
" While the move to mobile search from desktop is in full force, early findings suggest that users have similar click-through habits when it comes to the search results that are presented to them. With mobile activity, we make the assumption that people are all about the convenience factor. However the fact remains, is that they are still looking for the most relevant result based on their intent. "?
Organic Click-Through Rates in 2014
