Dumb SEO Questions

(Entry was posted by Faith Dugan on this post in the Dumb SEO Questions community on Facebook, Thursday, February 22, 2018).

How should the silo look like?

This is really a dumb seo question I know ..but how should the silo look like (silo = interlinking ? ) Should the arrows (links) go up or down ? Or neither..just link relevant content ? thank you !

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Selected answers from the Dumb SEO Questions G+ community.

  • Razvan Alexa: the interlinking should be done based on relevancy...relating articles referring to the silo as a resource, the silo referring to the related articles in order to read in more depth about particular subjects
  • Tom Gooden: Because of a nav, footer links, etc, interlinking looks more like the picture below. However, contextual interlinking within the body is a different story.
  • Kevin Carney: Generally, up.
  • Alan Bleiweiss: If you don`t link downward based on relevance , not enough value will be passed down the path. If you don`t provide breadcrumb navigation or section specific sidebar navigation to support that, you aren`t reinforcing topical organization. Beyond that, linking within content needs to exist when that also reinforces strong relevant content relationships.
  • Blake Aylott: I just started doing this to a new client`s site in January and the amount of impressions they are getting is going way up. All I did was link together all of the content together naturally. I just linked to relevant internal content where it made sense to.

View original question in the Dumb SEO Questions community on Facebook, Thursday, February 22, 2018).

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