Dumb SEO Questions

(Entry was posted by Terry Papaioannou on this post in the Dumb SEO Questions community on Facebook, Thursday, February 22, 2018).

Backlink value from guest posting

Is it OK to make a guest post on another site using the same exact post/content that you`ve already published on your own site? Will the backlink that you gain from that guest post have as much value for off-page SEO as if the the guest post was an original article that you haven`t published on your own site (or anywhere else) already? Or you should always post original content when making a guest post in order to get the best SEO results from that backlink?
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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: Well, given that Google says this is a violation of their guidelines (regardless of whether you write original content for each guest post) it`s REALLY hard to estimate how much "SEO value" you`ll get from any such link. They could be ignored, they could help you, or they could start passing negative value. Google won`t tell you.
  • Tyron Love: I would canonicalize the guest post to the original. Why can’t you write a new, original piece for the guest post?
  • Terry Papaioannou: Thanks for the replies guys. Those guest posts have already been made so i was just wondering if the existing backlinks from those guest posts had any SEO value or none at all.

View original question in the Dumb SEO Questions community on Facebook, Thursday, February 22, 2018).

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