(Entry was posted by Sean Ganno on this post in the Dumb SEO Questions community on Facebook, 01/09/2020).

Competing Pages

This may be a daft question but we want to get our heads around it. If we have a page on our site say domain.com/event-photography which is our main info page about our event services, would we then be competing with that page if we have blogs that are something like /event-photography-london /event-photography-ABC Venue etc Within those blog posts, we would link back to our main info page each time we mention the key word so to tell Google that that is the main page but I dont want to have my own pages competing with themselves. Should they be more like /johnson-awards-night Any clarification would be great. Starting to send ourselves a bit mental. TIA

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Sam Mah: Name the folder event photography and individual city name for the pages ðŸ˜‰
Michael Martinez: You`re not competing with yourself. Any page can appear in a multitude of useful queries. You might think you`re creating overlap for a single keyword but in reality the various pages could be pulling in traffic from dozens or hundreds of keywords.

It doesn`t in any way hurt or detract from a page for you to have other pages with similar content. The search algorithms don`t care if you have 1, 000 pages about the same topic as long as they all have unique, useful content.

That said, you`re only going to get so much benefit from similar content. There`s no set, firm threshold. So use your own level of comfort to decide when you need to change something.

Don`t assume there is a template or formula you must follow to appease the search engine. Formulas are a way to get started in the learning process but they are crude, inflexible guides and you must move on through experimentation.