Dumb SEO Questions

(Entry was posted by Josu Sánchez Arnalda on this post in the Dumb SEO Questions community on Facebook, Thursday, August 24, 2017).

Changing the date of publication everytime you update it

Another dumb seo question> Is it a good idea to change the date of publication of your homepage in wordpress everytime you update it with new text? Thanks !
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Selected answers from the Dumb SEO Questions G+ community.

  • Micah Fisher-Kirshner: On each crawl to your home page, Google will know the textual changes made, so there`s no real need to address that.
  • Alan Bleiweiss: Changing the publication date is an artificial form of manipulation. There is only one publication date. There is a "last modified" tag, however Google ignores it.
  • Jeremy L. Knauff: Google can tell when it was last updated because they have the last version cached. And they likely store every version they`ve ever cached. So you`re making unnecessary work for yourself that has no benefit.
  • Loren Baker: Do Not change pub date if there is no content update. Have seen sites drop dramatically for that as it`s a recognized form of manipulation. Only change when content (maybe 20%) has been updated and ALWAYS include an "this post was updated on <date>" sentence.

View original question in the Dumb SEO Questions community on Facebook, Thursday, August 24, 2017).

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