Dumb SEO Questions

(Entry was posted by El Bikito on this post in the Dumb SEO Questions community on Facebook, Thursday, March 10, 2022).

Will I still be needing a professional`s bio in my niche article site?

Here`s a brain-jerker for you Senseis:
I have a restrictive product so you can`t mention the health benefits, which greatly restricts my content capacity.
So I thought of carrying out a niche site (separate entity from my e-comm) and backlinking the original site when I rank for the new site as i can go all out w the content there.
I understand that if you`re trying to be get the EAT factor work in your favor, then you need a bio of a professional working in the field?
But i won`t be suggesting anything medically wring or unproven and definitely provide the research links/citations.
So will I still be needing a professional`s bio in my niche article site?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Stockbridge Truslow: This is a good way to go. We`ve done it before in a couple of different niches.

    You don`t "need" a professional`s bio on there. If you display authoritativeness (which is ACTUALLY the "A" in E-A-T - it`s NOT authority) then the trust and expertise signals will be attributed to your brand.

    So... you DO want to make sure you`ve got a well developed entity to attach everything to - your brand or a person or both. As that entity gets established things start working better.

    Another little trick here - and this is true across all health, medical, YMYL and related sites. The way you present the benefits is CRUCIAL. You`re on the right track with the citations to research and so on... but it`s actually a bit deeper than that.

    (Almost) NEVER EVER say "<My Product> provides <these> health benefits." The ONLY time that is applicable is if that study actually mentions your product and it`s included in the study. That`s too big a gap for the knowledge graph to handle.

    You need to draw the lines between them and put the onus of expertise on the research (and researchers behind it). So for example:

    BAD: "Tylenol alleviates minor aches and pains." Google doesn`t know this yet and your research doesn`t mention Tylenol. In this case, it is most likely talking about Acetaminophen.

    GOOD: Acetaminophen, the active ingredient in Tylenol, has been shown in <cite>major studies</cite> to reduce and alleviate minor aches and pains." Draw the line - and make sure it matches the research - use some of their verbiage. If the language in the report says it "eliminates" - then that`s the word to use. If it "treats" then that is the word. If it`s only "minor" aches and pains - then make sure you say that.

    You`re also not making a direct claim that your product will do anything. It contains this (or does this) and <whatever that is> has been shown (not "definitely does") to <claim>."

    In many cases Google already understands several of the dots you`re trying to connect - and the main thing is to just make sure your product entity is created and that it`s connected to the graph in the right place. By drawing that logic line out, Google can see exactly where "Tylenol" (in my example) fits into it. Tylenol is for minor aches and pains (which you might define further to connect "headaches" and "fever" and "sore muscles" - but keep drawing the line properly - those are connected directly to "aches and pains" - not Tylenol.)

    So in essence, that logic train does end up saying "Tylenol will stop a headache" (especially if you draw it out that far in defining "minor aches and pains") without actually saying it.

    This (usually) works well on the reality side of things in terms of compliance, too. You`re not making any claims about your product. Your product Is <This>. <This> has been shown to <do that> by <this source>." At that point - the research is making the claim and you`re just connecting your product to what the claim is about.

    5d
  • El Bikito: Stockbridge Truslow First off thank you so much for these pointers. Did you attempt this in recent times?

    I`m asking because these can be loosely categorized as manual link farming, which I believe was flagged as spam in last year`s link-spam update.

    Never will I ever do this: "<My Product> provides <these> health benefits."

    XD But genuinely appreciate the heads up because i know how critical this piece of info is and how many ppl miss out on this and screw up.

    1h

View original question in the Dumb SEO Questions community on Facebook, Thursday, March 10, 2022).

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