(Entry was posted by Sam Hoga on this post in the Dumb SEO Questions community on Facebook, 03/10/2022).

Certain site ranks so well whilst it seems to disregard several metrics

When checking out competitors, does anyone else ever come across a website that makes you think â€œyou really should not be hereâ€ and yet they are in the top 5 for your chosen search term? Based on the audit results, sometimes Iâ€™m completely thrown out by how a certain site ranks so well whilst it seems to disregard several metrics

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: No one signal is supposed to guarantee rankings. Websites often rank in spite of themselves.

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Sam Hogan: Michael Martinez I found a site the other day in the top 3 which wasnâ€™t responsive, and another which was unsecure, yet itâ€™s best practice to â€œtick that boxâ€. Iâ€™m curious to know how much damage it would make to an already, well ranking site if those aspects were removed

5d
Ash Nallawalla: When I was in an insurance company, for one of the insurance terms, a page with an enquiry form from a company called iSelect ranked on page 1. There was very little text on that page. These things happen and it`s not worth the effort to analyse why. Today, the same page has a ton of text below the form, but I`ve been out of insurance a couple of years, so have not kept tabs.

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