What`s Next after On-page Optimizatio

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Krishnan G M: When come to On-page Optimization, Putting the target keywords on Title, URL, Article heading, first of the paragraph or with in 50 words like in last paragraph, h2, bold, italic, citation to authoiry blog, interlink, image alt tag, low size and correct resolution image, putting the secondary or long tail keywords nearly the image and heading and inside the content,.
  
  apart from overmention method, ;What should i consider to optimize the page to Search engine friendly? ;
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  Michelle Dear: If this is content, then you need to write context-friendly information. This means that you write your content naturally--don't keyword stuff. Use long-form content (1800-2200 words). Long-form makes Google happy. Putting keywords in the first and last paragraph no longer applies for rankings.
  
  Do not create thin content. Don't make the assumption that a lot of thin content will make Google happy because you have a lot of it. You will be demoted in rankings.
  
  Make sure you create quality content that matches well to the topic. Don't just put the long-tail keywords "in the content". ;
  
  I'm assuming this is a content page such as an article (blog entry or evergreen content) as you mention content in the first paragraph at the end.
  
  Does this help?
• 
  Krishnan G M: +Michelle Dear ;I noticed some blog post top in SERP even they have thin content, what is the science behidn it ? ;
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  Michelle Dear: It's hard to tell in a general sense. Are you seeing it with respect to your particular long-tail keyword phrases? It could be that there aren't many sites that have good content, and you have an opportunity to raise the bar, so to speak. Can you give me a specific example of what you are seeing so I can take a look? We will have to take it on a case-by-case, because it's contextual. ;
• 
  Krishnan G M: +Michelle Dear ;sure, lifehacker.com is in first page for the keyword - Google domains, it has less content.the page url is http://goo.gl/jEhLIW
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  Michelle Dear: Okay, yeah. So here's the deal with the big sites like Lifehacker. Google really hasn't hit them, because they are the industry hard-hitters. Many of them are even still in violation of penguin, but because of their status, they get a bye.
  
  For all of us regular businesses, however, the standard Google rules apply, unfortunately. ;
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  Krishnan G M: +Michelle Dear ;Ok, If i find any non authority site comes to first page with less content, i will ask you and community :)..... Is it Ok?
• 
  Michelle Dear: Of course!
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  Edwin Jonk: 1800 words is quite long for a blog post and that can make people bounce . Frequently blog post that are to the point are doing quite well and they do not have to be huge. ;
  
  Thin content is not a term used with regard to the amount of words in a blog post. Thin content is content that gives no-value to the reader. For example, content that is too obvious.
  
  Ping ;+David Rosam ;the expert when it comes to writing for SEO.
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  Krishnan G M: +Edwin Jonk ;Yup, i did not think your point, but When writing long length content I can included many keywords, long tail keywords, and more that are not possible in thin content. at the same time, people bounce from reading long content unless they must need it.  ;What should do ?
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  Krishnan G M: +Michelle Dear ; what do you say about +Edwin Jonk ;point
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  Michelle Dear: Well, Edwin and I are going to have to agree to disagree on this one. This can happen from time to time with us. :)
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  Krishnan G M: +Michelle Dear ; Could you elaborate please :)
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  Edwin Jonk: +Krishnan G M ;keep in mind that keywords at the bottom of a page have less search value than at the top of a web document. Also the more you mention a keyword the added search value of that mentioning is declining. It can also happen that the decline turns into a negative value.
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  Krishnan G M: +Edwin Jonk ;so, inputting keyword pharse and using the keyword naturally is fine instead placing the keyword words artificially. writing the important keywords ( pharse, long tail)  ;in top of the web document is one of the best way. Am i correct what i have overmentioned . sorry if i am saying wrong. ;
• 
  Tim Capper: Write for your Users !!
  
  I'll also let you in on a little secret ....  ;even Google does not know how a site ranks position 1.
  
  True ... !
  
  Google admitted that it would take them weeks to reverse engineer a search results, taking several departments and hundreds of engineers to tell you why a page ranks position 1.
  
  So for you:
  
   ;>> explain the page to the user so that they understand what is on the page, what to do on the page.
  
  >> optomise where you can
  
  compelling title, desc
  images
  cta's
  images
  schema
  
  Then Market the bugger !
• 
  Michelle Dear: Google is looking through your content to evaluate the quality of it and whether or not it addresses the topic based upon your keywords semantically and naturally, which is why it likes long-form content. It's algorithm can do a much better job the more information that's contained in your content. That's a Google thing.
  
  As for bounce rates with users, there are plenty of studies out there of late that can show you that 1500-2200 (recommended sweet spot is 1800-2200) actually increases retention.
  
  But you really need to understand your target audience. Don't write long-form if your target audience is 18-25 year olds. Focus on the mediums that they prefer, and optimize for that.
  
  As +Tim Capper ;says, write for your target market. ;
  
  When it comes to content, don't expect your SERP to rise immediately. This takes time. ;
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  Edwin Jonk: I know there are correlation studies recommending 1800+ word count. But I wouldn't focus too much on that. And avoiding thin content does not mean you have to write long content. The quality of the content is the key not the word count or keyword density.
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  Michelle Dear: +Edwin Jonk ;Agreed on the thin content. To be fair, however, I disagree on the bounce for long-form content. There's just too much evidence to the contrary. But that's really outside of the scope of his question, and a fun debate for you and I. At least we found common ground!
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  Krishnan G M: +Tim Capper ;+Edwin Jonk ;and +Michelle Dear ;I think, Like me, most of the beginners do write a fresh article which is already written so it is one of them without no unique (I agree my fault ) . So, it is better to write well researched content has keywords ( pharse, long tail ) automatically without looking GK. ;
  
  Doing experiment is better to understand such things. ;
  
  Just decide , i am going to start a blog and write content for user and checking how is performing in search engine.  ;i will not promote the content, just publish the post and tracking the performanc and share it. ;
  
  Kindly give your advise and what should i do and don't do, It would be very helpful
• 
  Michelle Dear: Oh, I think you're definitely going the right way. Use your long-tail and write for your audience. But definitely promote your content. Get it out there for people to read!
  
  It's always a experiment and learn. You can always modify your content later on if something's not working. ;
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  Krishnan G M: +Michelle Dear ;Sure, ;as it is a learning & experiment purpose,  ;I think to go with Blogger.com. and  ;Google analysis for tracking the result. Have anything to track the result apart from what i have mentioned ;
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  Michelle Dear: Not sure, because I'm not all that familiar with the integration of tools with blogger.com to be honest. Since it's a Google tool, I imagine that Google Analytics, as you mentioned, is certainly one that you can integrate. I'd start with that since this is new content. I'll let +Tim Capper ;, +Edwin Jonk ; and +Rob Maas ;weigh in on this. They would have more knowledge than me with respect to this question.
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  Tim Capper: Hmmm +Krishnan G M ;not sure your experiment will work very well.
  
  It will be on a new domain
  
  Then adding an article, without any marketing / outreach >> it will just languish.
  
  Even the biggest sites in the world, market a new article when its first published ;
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  Edwin Jonk: +Michelle Dear ;I see, that is a good point about bounce rate. Edited and striped.
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  Michelle Dear: +Edwin Jonk ;You didn't have to do that. You and I had a good debate going on... And you were right about a lot of things. I learned from you too! I want to stripe things. I like Tigger. :)
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  Krishnan G M: I am learning from YOUR debate too. +Michelle Dear ; and +Edwin Jonk ;
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  Krishnan G M: +Tim Capper ;I agree your point, But, Interesting to know how Google looking a well written and SEO optimized content without other promotion activity, that's why i said like that. ;
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  Michelle Dear: +Krishnan G M ;I think what +Tim Capper ;'s trying to get across is the following:
  
  Well-written content is indeed very good, and Google will look upon it well for SERP. ;
  
  Here's where the marketing comes in. You want to market it out so that it has exposure. By doing this, you can earn backlinks to it (relevant and good backlinks from high-authority domains) which help with the rankings of the article and your site.
  
  This is how social media helps in one instance. The other type of marketing is reaching out to other high authority and quality sites and marketing your articles. There are a number of ways to do this. Basically, it's all about naturally earning links to your articles based upon relevancy and quality.
  
  If you don't earn those links, you can only go so far with your content. This is part of what tells Google that you have content that people find interesting and important.
  
  Does that make sense?
• 
  Tim Capper: You need to be in it to win it :)
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  Michelle Dear: My new favorite saying (not that I've never heard it) is "Start as you mean to go on." When I get obsessed with something, I can't stop.
  
  OT, but in a similar vein, +Tim Capper ;will appreciate this. I'm all up into emojis now. But only where they make sense. Because I'm obsessed with Instagram.
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  Krishnan G M: +Michelle Dear ;Yes,  ;thanks for explanining the ;+Tim Capper ;point to me clearly, And +Tim Capper ;too. ;