Dumb SEO Questions

(Entry was posted by Ranu Jain on this post in the Dumb SEO Questions community on Facebook, Friday, May 22, 2015).

Google AdWords on Ranking

Hello Everyone,

Does running Google AdWords helps in improving the organic rankings?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Ranu Jain: Hello Everyone,

    Does running Google AdWords helps in improving the organic rankings?
  • Ranu Jain: I know that Google’s AdWords and natural search results are two separate entities but went through an article that says:

    1) 50% of the ad clicks that occur with a top rank organic result are incremental, compared to 100% of the ad clicks being incremental in the absence of an associated organic result. ;

    2) When a brand has both an AdWords ad and a high ranking organic result for the same keyword, metrics, like conversion rate, go up for both channels.

    3) There’s a 2.2x lift in aided brand recall when the brand has the top paid and top organic ranking.
  • Ranu Jain: According to my experience when we paused our Adwords campaign there was a significant drop in the inquiries. This might be a fluke, but it happened 2-3 times in the past.

    Has anyone of you experienced the same?
  • Rob Maas: It wont increase your rankings ; but it could improve your brand recognition/awareness etc. Resulting in more inquiries. At least that's what the Google AdWords marketing department is telling us...
  • Carl Harvey: + ;Yes my rankings dropped for 2 keywords we were running adwords for, until i saw your post i didn't think much of it but now something is not right

View original question in the Dumb SEO Questions community on G+, Friday, May 22, 2015).

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