I am a beginner in SEO. I was assign to on page optimize a built website about Travel & Tours. But I don`t know what to do. I`ve read some SEO Articles and I get it but the thing is I don`t know what to do because the site has its content. Now I am using Google Keyword Planner to search for keywords and I am getting low competent keywords in paste it on notepad. But again the thing is I don`t know where to start and what I will do. And I am not good in typing long content.