We now have more information on the not-Panda update (The Quality update, previously known as the Phantom update) and what it actually entails.
This is a change to their core ranking algorithm, which means unlike Penguin and Panda, it will be updated in real time...
This quality update isn’t so much about punishing low-quality sites – although that is a side effect. It is rewarding quality content with higher rankings and then as a result of this, with more traffic. But as these sites with higher quality content are rising in the search results, it naturally means they are pushing other, less desirable content down further in the search results.
There`s a lot of talk in the article about it being the "anti-Panda", and then talk about it being an overlap with Panda. I need more coffee to decipher the dichotomy in the article.?
Google`s Quality Algo Update: What We Know About It - The SEM Post
