Dumb SEO Questions

(Entry was posted by Diego Segura on this post in the Dumb SEO Questions community on Facebook, 09/12/2014).

What kind of campaign do you recommend me for a political campaign?

Hello, what kind of campaign do you recommend me for a political campaign? The campaign should work for about 6 months. 
Can you recommend me any good practices to make people know about it fast??
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Diego Segura: Hello, what kind of campaign do you recommend me for a political campaign? The campaign should work for about 6 months. ;
    Can you recommend me any good practices to make people know about it fast?
  • Greg Baka: Put a lot of effort into figuring out search terms to target. You'll only get one shot at it. ; One good fast method is to run some Google Adwords campaigns to learn what related phrases people actually use. If it is for a local election you can limit the display of your ads to only the area your voters live in. This will greatly reduce the cost of these exploratory ad campaigns.
  • Collin Davis: as +Greg Baka mentioned, paid might be the best way to get reach and visibility. Banner ads on popular political forums as well as targeting like minded groups on Facebook will be a good start.

    Definitely have a website for the same. I know its a short time frame but at least 4-5 page website shouldn't take much time to build and a few basic optimization techniques could see traffic being driven to the website.
  • Edwin Jonk: Can you recommend me any good practices to make people know about it fast?

    You can do a teaser campaign. A teaser campaign (according to Wikipedia) consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. What you want to achieve is that people are getting curious to the cryptic message and thereby going to search it, look it up on social media, etcetera. ;

    However it can be risky (like anything that is fast) but if done well you can fill your database with emails, likes, and more. Namely because you are making people curious it can be quite a disappointment when they know who or what it is. Meaning that you cannot full fill the expectations. And people are going to view it as lame. Also don't make the teasing too long (only a couple of weeks, let say three). Most people don't have a long attention span.
  • Diego Segura: +Edwin Jonk ;thats an interesting idea.
    And i also have an idea of what message to use as hook. ;
  • albert mora: I would probably use Facebook ; ads for that, with a customized audience

View original question in the Dumb SEO Questions community on Facebook, 09/12/2014).