No need to worry it is an opt-in:
to all Google Analytics users who have opted in to share their data anonymously
AJ Kohn originally shared:
New Google Analytics Benchmarking Reports
Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?
I really like this product and feature from Google Analytics but I know many will be scared away by FUD. Get ready for the tinfoil brigade!
#analytics ?
New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog
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New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog
