(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, 01/10/2019).

What if BUSINESS NAME is in caps

I understand NAP is critical (especially it being exactly the same on all major aggregators) but what if the BUSINESS NAME is sometimes in caps, and sometimes shown as Business Name? Would that matter? Curious to hear your opinions.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Paul Thompson: Zero difference.
JL Faverio: Thanks Paul Thompson.
James Slattery: nap. not a problem. (see what I did there ?)
JL Faverio: James Slattery you sly sumbich I love it!
Michael Martinez: I`ve never seen any reason to care. I`m one of the worst people when it comes to using CAPs consistently. Probably because I quoted J.R.R. Tolkien too many times (or it just comes naturally to me).
JL Faverio: Thanks!