The rank is going down and not improving at all

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Em Xhafey: Is your backlinks are indexed on Google?
  
  
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  Afifa Ansari: Em Xhafey yes they are .. u can check that too
  
  
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  Christine Hansen: Perhaps it had closed borders due to covid-19 or heavy quarantine travel restrictions (testing and isolation) for a period of time, which made the destination very uninteresting. It takes a while before tourists figure out a destination has opened up its borders or lifted the quarantines and start searching again. That could be it.
  
  
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  Afifa Ansari: Christine Hansen but the thing is, Dubai has opened up, we have got the news
  
  
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  Christine Hansen: Afifa Ansari "It takes a while before tourists figure out a destination has opened up its borders or lifted the quarantines and start searching again"
  
  
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  Josh Levenson: That`s part of it. Ride it out.
  
  
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  Saeed Ch: Site ranking will increas after google indexing and it will start from 2 to 3 weaks
  
  
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  Afifa Ansari: Saeed Ch it’s already been a month
  
  
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  Saeed Ch: Afifa Ansari then be careful maybe your opponent using bad backlinks
  
  
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  Afifa Ansari: Yes they are making and it and iam continuously disavowing too… but again it should not be the reason
  
  
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  Baileigh Dabdoub: Hey! it looks like there are a decent amount of grammar mistakes as well as a little keyword stuffing. Google most likely finds this page to be kind of spammy because of these issues.
  
  
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  Afifa Ansari: Baileigh Dabdoub i have checked it again… the keyword density according to the content length is okay … but don’t u think the reason is something else, because even the articles that aren’t optimised are ranking above us
  
  
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  Baileigh Dabdoub: Afifa Ansari keyword density may be fine, but using keywords where they don’t make sense in a sentence can count against you too.
  
  You also still have the grammar mistakes as well.
  
  Also, now Google can rank one page for several keywords, but the content must be answering questions that people are asking.
  
  So after cleaning up the grammar and finding better way to fit your keywords, I would find out if user intent is even there.
  
  
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  Afifa Ansari: Baileigh Dabdoub will check the content grammar for sure
  
  
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  Richard Hearne: > I have also built pretty good backlinks from the domain authority of 80 + sites.
  
  This alone raises multiple flags for me. How did you "build" these links, and could they be from pages that Google knows are abusing backlinks?
  
  When I open the "read more" I`m pretty much deluged with crap content. Do you think users would want to consume that content as-is? I cant even read it given the small font size and full-width layout on desktop. Why do you think Google will like that content? I`d honestly guess that it`s harming your rank, not helping it.
  
  I expect the design could also be hurting you - there`s almost no useful content in the first viewport. You should do some peer analysis of the competitors you want to rank against and see if there are notable deltas in the UX. Yours is less than ideal IMO, but search is all about relativity, so it`s good to check what the best sites are doing well.
  
  
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  Afifa Ansari: Richard Hearne will surely work on the design
  
  
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  Afifa Ansari: One more important point i forgot to mention that the same page was on 1st position and 3rd position a month ago and now it’s on 8th and not at all moving up… you criteria can surely be the reasons but have u seen the competitors, iam so confused bcoz the content isn’t optimised, it hasn’t been updated since 2020 and no backlinks at all… iam surprised how are they managing this
  
  
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  Richard Hearne: Google isn`t as reliant on backlinks as they were in the past. UX and content quality are now far more measurable by Google`s classifiers than in times past. That makes backlinks less powerful than they were. It`s also quite possible that links which provided value in the past no longer do. Especially links which were "built".
  
  
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  Afifa Ansari: Richard Hearne that is insightful!
  
  
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  Khurshid Sherani: Rank is going down since when?
  
  
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  Afifa Ansari: Khurshid Sherani since a month
  
  
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  Jaroslaw Pidburskyj: Afifa Ansari I have read all answers so far, one from Baileigh Dabdoub she is correct . I saw your problem straightaway, I’m surprised you cannot. It seems you have been over enthusiastic = keyword stuffing with your content. Additionally you have applied #BlackHatSEO that nobody has picked up on.
  
  
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  Baileigh Dabdoub: Jaroslaw Pidburskyj I didn’t scroll enough to see the other issues…. But there are literally no other pages on the site! At all.
  
  You simply cannot have ALL of that info on one page. Google will kick you to the curb faster than you can run a page speed test. You should have a small amount of VALUABLE homepage content that simply explains who you are and what you do, but not every bit of info you could ever think of.
  
  This person needs to build out supporting pages and blogs and testimonials that will all support the homepage because as far as Google (and probably anyone who enters the site) is concerned, this ain’t nothing but a spam site.
  
  
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  Afifa Ansari: Baileigh Dabdoub thnx for the idea
  
  
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  Jaroslaw Pidburskyj: Baileigh Dabdoub I saw this pickyourtrail(.)com/packages (which is full of spam) which is somewhat related so I’m a bit confused with your answer, not to worry, however the page is full of spam. Obviously they don’t know what they are doing. There is a saying in SEO "less is more” but for some reason they think "more is better" who wrong.
  
  
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  Afifa Ansari: Jaroslaw Pidburskyj hey what kind of blackhat dear…… can u help me with some example?
  
  
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  Afifa Ansari: Jaroslaw Pidburskyj One more important point i forgot to mention that the same page was on 1st position and 3rd position a month ago and now it’s on 8th and not at all moving up… you criteria can surely be the reasons but have u seen the competitors, iam so confused bcoz the content isn’t optimised, it hasn’t been updated since 2020 and no backlinks at all… iam surprised how are they managing this..
  
  
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  Michael Martinez: "One page of mine is fully optimized for On-page. "
  
  What do you mean by that?
  
  "I have also built pretty good backlinks from the domain authority of 80 + sites. "
  
  That`s a bad sign.
  
  Have you looked at how Google sees your page? It appears you`re trying to do everything on one page. Is the entire domain yours or are you trying to rank a single page on someone else`s domain? If you control the domain, why are you so concerned about this one page?
  
  http://webcache.googleusercontent.com/search?q=cache:2Ruzs59NMWsJ:https://pickyourtrail.com/packages/dubai&hl=en&gl=us&strip=1&vwsrc=0
  
  WEBCACHE.GOOGLEUSERCONTENT.COMDubai Packages | Customized Dubai Tour Packages from IndiaDubai Packages | Customized Dubai Tour Packages from India
  
  
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  Afifa Ansari: Michael Martinez because cleint needs this particular page to rank … i have started making secondary pages though
  
  
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  Michael Martinez: Afifa Ansari I do understand trying to fulfill the clients` requirements. But part of the SEO job is managing expectations and educating people in the need to create helpful content, which sometimes (perhaps most often) means spreading important content across more than 1 page.
  
  
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  Afifa Ansari: Michael Martinez totally get u… but one important poiny i forgot to mention that the same page was on 1st position and 3rd position a month ago and now it’s on 8th and not at all moving up… you criteria can surely be the reasons but have u seen the competitors, iam so confused bcoz the content isn’t optimised, it hasn’t been updated since 2020 and no backlinks at all… iam surprised how are they managing this
  
  
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  Michael Martinez: Afifa Ansari So, first of all, be careful about relying on "rankings". They can be different for many different searchers at the same time. Search context exerts a lot of influence over how search results are resolved.
  
  Secondly, competitors don`t always have to do anything to rank better. Sites can rank in spite of their bad or risky optimization strategies. But by the same token, people may believe they are following good optimization strategies and are - in fact - hurting themselves. So there is always that to consider.
  
  Also, things fluctuate all the time. Rankings may decline briefly (for any site) because their content and/or their backlinks are temporarily deindexed and need to be re-crawled and re-assessed.
  
  Algorithms don`t isolate Websites and score them separately from the rest of the Web. Everything works in tandem in a highly complex dance of constantly evolving data.
  
  The three best rules to follow in SEO are:
  
  1 - Don`t panic. Be patient.
  
  2 - If whatever you`re doing doesn`t work, try something else.
  
  3 - Always have a backup plan.
  
  
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  Afifa Ansari: Michael Martinez thnx alot for the kind suggestions