Should I remove this content immediately?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Chris Edwards: How did you discover this? How similar is the content?
  
  
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  Maher Adil: There can be many possible scenarios. It could be spun content or AI rewritten content (many agencies, writers are using AI software now a days), on SEO side If its not a spun content and copyscape shows no copy content then there should be absolutely no issue at all (also check that content for cyrillic content fraud) - on the positive side you might get benefit from SEO perspective due to TF-IDF model, in simple words: you would be having words and covering topics that a top site is already covering and so you will establish relevancy with the said topic. There can be another possibility that writer has used AI or other similar programs to re-write content. There`s no duplicate content penalty unless and until you are mass-producing duplicate/spam content - in case of 1 or few duplicate articles there`s no penalty but there`s no value in your content either so google will only show 1 authoritative source instead of showing multiple duplicate content pages/sources in results. Same article format (headings) and same products shouldn`t be any issue at all though writer should have taken considerations from top 3 sites provided that content is genuine, not spun or AI re-written it should be all good! (P.S many sites are ranking on easy/medium level competition topics with AI content/AI-re-written content for now, its too early to say what google reaction would be on AI content sites)
  
  
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  Ash Nallawalla: Do a Google search for something in those reviews and see whose pages are ranking. That will tell you quickly if there is any point in filling up a site with copies of reviews. The other problem is that the original writer might have never used the product, but fleshed out some words based on the spec sheets.