Tim Capper `s review of the new insights for Google My Local Business Page (Local+).
- The Local Direction heatmap can be used to improve your site. Namely Tim argues: " These direction heatmaps provide an insight into where your customers need help in finding your business location, where possible you can provide it to them prior to their request. "
- Call tracking is not that useful because it does not provide enough data:
" This feature, only shows the days of the week, average time of calls and an approximate number of call, coming from a user on your Google Local page. "?