The Local Direction heatmap can be used to improve your site.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Edwin Jonk: +Tim Capper ;'s review of the new insights for Google My Local Business Page (Local+).
  
  - ;The Local Direction heatmap can be used to improve your site. Namely Tim argues: " These direction heatmaps provide an insight into where your customers need help in finding your business location, where possible you can provide it to them prior to their request. "
  
  - Call tracking is not that useful because it does not provide enough data:
  " This feature, only shows the days of the week, average time of calls and an approximate number of call, coming from a user on your Google Local page. "
• 
  Tim Capper: Thanks for the share +Edwin Jonk ;
• 
  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:09:55 into the YouTube video: https://dumbseoquestions.com/q/the_local_direction_heatmap_can_be_used_to_improve_your_site +Edwin Jonk
  
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