(Entry was posted by Elisabeth Bobeck on this post in the Dumb SEO Questions community on Facebook, 11/13/2014).

Broken links in PPC campaigns.

Just an FYI for those who are doing Google or Bing PPC, when you change your website pages to correspond to short and long tail keywords, make sure your ads are pointing to the correct pages, or Google will tell you that your ads are "not approved", they do not like broken links in PPC campaigns. I found this out yesterday, again, by trying to work on keywords for my campaigns. Great community, have learned a lot here!?

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Elisabeth Bobeck: Just an FYI for those who are doing Google or Bing PPC, when you change your website pages to correspond to short and long tail keywords, make sure your ads are pointing to the correct pages, or Google will tell you that your ads are "not approved", they do not like broken links in PPC campaigns. I found this out yesterday, again, by trying to work on keywords for my campaigns. Great community, have learned a lot here!