Dumb SEO Questions

(Entry was posted by Angus Watts on this post in the Dumb SEO Questions community on Facebook, 08/29/2014).

The best way to direct traffic from my old domain to my new domai

Hi there,
I have a current website set up on a domain name that is quite well established. I have built a new site with a new domain name that is more relevant to my business. I am wondering the best way to direct traffic from my old domain to my new domain? Should I place a landing page with link to the new site on my old site for a period of time to advise visitors of the change or simply redirect to old domain and inner pages to the new domain? What is best practice from an SEO standpoint??
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Angus Watts: Hi there,
    I have a current website set up on a domain name that is quite well established. I have built a new site with a new domain name that is more relevant to my business. I am wondering the best way to direct traffic from my old domain to my new domain? Should I place a landing page with link to the new site on my old site for a period of time to advise visitors of the change or simply redirect to old domain and inner pages to the new domain? What is best practice from an SEO standpoint?
  • Greg Baka: 301 redirect each page to the most similar page on the new site. For the user, it would be good to put a brief announcement at the top of each new page saying that you have moved from old site to new site. After a few months you can remove the announcement.
  • Azedine Djedid: Hey +Angus Watts why do you think that your new domain is more relevant? If your website is well established leave it the way it is unless is penalized and you want to get rid of it. If I was you I wouldn't move a finger ;-)
  • Collin Davis: I would suggest you to go with what Moz did. When they redirected SEOmoz.com to Moz.com, they for a brief period of time carried a banner on their home page of the change. They also changed their title tag to "SEOmoz is now Moz" Do check out this post of theirs on the subject >> http://moz.com/blog/domain-migration-lessons
  • Tim Capper: I would agree with +Azedine Djedid ;if it well established, receiving traffic, then just add some new page reflecting the new product, business info.

    If you do have a penalty and that is why you are considering changing, then a banner on old site telling people where you have gone is the best option.

    However  ;if this does not apply, you need to 301 each individual page on Old site to the new corresponding page / or best matched page on the new site.

    Great article that +Collin Davis ;, nice find
  • Collin Davis: +Tim Capper used to be a big Moz fanboy, now tired of most of the stuff out there :)
  • Tim Capper: I know the feeling +Collin Davis ;very few original, new articles out there now
  • Collin Davis: exactly +Tim Capper regurgitated stuff over and over again and the emphasis on content marketing is killing. Many business often don't have budgets for content marketing and in many market niches, people aren't even interested in content. There are so many other ways to promote other than just content but today the buzzword in the industry is content, content and more content. No wonder, for every good post in the SEO industry, there are thousands of crap posts that just get created for the sake of content.
  • Tim Capper: Amen
  • Angus Watts: Appreciate the feedback. I've decided to keep the current domain and create more inner pages specific to my new product/services. Thanks for your help 👍?
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:08:47 into the YouTube video: https://dumbseoquestions.com/q/the_best_way_to_direct_traffic_from_my_old_domain_to_my_new_domain +Angus Watts

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View original question in the Dumb SEO Questions community on Facebook, 08/29/2014).