Dumb SEO Questions

(Entry was posted by Jemma Fong on this post in the Dumb SEO Questions community on Facebook, 04/19/2018).

Steps to do when rebranding company name

Client is rebranding company name, logo, web URL, address remains the same. His GMB has five good reviews. Should we edit existing and just change out name and URL, or start new. My thoughts are that it may be difficult to give new page altogether with existing address (in local pack)
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    View original question in the Dumb SEO Questions community on Facebook, 04/19/2018).