Dumb SEO Questions

(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, Thursday, February 15, 2018).

Should I make a separate GMB listing for the e-commerce store?

Scenario: 1 client has 1 brick and mortar (with website) and 1 e-commerce store (separate website).

Brick and mortar website is businessname.net.

E-commerce website is business-name.com.

Both websites have the same exact business name. Only the brick and mortar has a GMB listing. So, should I make a separate GMB listing for the e-commerce store? And if I do, what would I name it?

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Selected answers from the Dumb SEO Questions G+ community.

  • Paul Thompson: You can`t make a GMB profile for an online-only entity within G`s terms of service. It`ll just get knocked out the first time a competitor notices and lodges a complaint.
  • Steve Wiideman: I`m not a fan of brand ambiguity, neither are most large e-commerce+franchise brands. I`d keep pushing towards consolidation, subdomain the location pages if you must, but consolidate if you can.
  • Steve Wiideman: Examples: Starbucks, Skechers, etc
  • JL Faverio: Consolidate. Man do I agree with you and I`ve already thought of that. But the client spent $20k on the e-commerce website already and they do get decent traffic to both sites. Gotta say, this is one of the biggest challenges I`ve faced within the agency so far.

View original question in the Dumb SEO Questions community on G+, Thursday, February 15, 2018).

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