We have some content on our website that has been there for many years. The content is essentially pages of free business letters that served to attract traffic to our site. I don’t think you would call them doorway pages because it is the content the user is searching for.
Analytics says 92% of visitors to these free letters are first time visitors, but the theory is they may take note and return at another time for paid products. 89% exit from the entry page and these pages do not contribute any revenue in sales and we do not serve advertising on these pages.
You might consider some of the content thin by today’s standards but it is useful to the visitor and we figure they must be copying the content or reading it or something because they stay on the pages for an average of 3min 33 secs.
However, these pages have a high bounce rate (average 85%) and we worry that the high bounce rate associated with these pages is sending poor quality signals to Google and wonder if we should delete them? Or simply leave them as no index?
What does the panel say?