Dumb SEO Questions

(Entry was posted by Eric M. Hoover on this post in the Dumb SEO Questions community on Facebook, Thursday, December 20, 2018).

Average CTR of Knowledge Graph results

Does anyone know the average CTR of Knowledge Graph results? Sorry I know this is a vague question, given the different types of info presented in the Knowledge Panel, but I`m just looking for a ballpark for a client.

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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: I looked for some case studies and could not find any. They would be suspect at best. I do not know of any way to break out those clicks. I also scanned academic research. Microsoft seems to have published the most literature in this area. However they compare selection algorithms and only report percentage differences between algorithms.
  • Eric M. Hoover: That was my discovery as well. Alas.
  • Benj Arriola: I know! I know the top answer most SEOs would say... it is...

    “It depends”


View original question in the Dumb SEO Questions community on G+, Thursday, December 20, 2018).

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