(Entry was posted by Eric M. Hoover on this post in the Dumb SEO Questions community on Facebook, 12/20/2018).

Average CTR of Knowledge Graph results

Does anyone know the average CTR of Knowledge Graph results? Sorry I know this is a vague question, given the different types of info presented in the Knowledge Panel, but I`m just looking for a ballpark for a client.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: I looked for some case studies and could not find any. They would be suspect at best. I do not know of any way to break out those clicks. I also scanned academic research. Microsoft seems to have published the most literature in this area. However they compare selection algorithms and only report percentage differences between algorithms.
Eric M. Hoover: That was my discovery as well. Alas.
Benj Arriola: I know! I know the top answer most SEOs would say... it is...

â€œIt dependsâ€

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