Selected answers from the Dumb SEO Questions G+ community.
Jayasanker Jayakrishnan: it`s better not to add it along the blog or other sections. you could add it at the bottom footer as media section. In this way, you can even get those links indexed in Google.
Stockbridge Truslow: Yeah - don`t mix them into the blog, separate them. If you`re using Wordpress, you want to make a Custom Post Type. This will create a new kind of post so you have like Pages, Posts, and Press Releases - all basically the same thing, just displayed and organized differently from each other. If you`re not a programmer, there`s a plugin that can help you make them:
If you`re not on Wordpress, most CMS systems will have a similar way of doing it. You`ll have to do some research on how to achieve the same effect on your own platform.
Michael Stricker: what he said ^ since Press Releases are subject to Quality Deserves Freshness and timeliness signals, whereas your blog content is aimed at being evergreen, subject to refresh and updates. So, PR releases get dates - often in the URLs but at least in the overlines in proximity to headlines. A separate RSS feed can help you promote via social during the post-release period. When pitching PR to publishers, a separate News section will be more impressive and make it easier for editors and writers to dig back in time and research company activity. Note the word “active”... there is nothing so sad and futile as a News section with six-month gaps between articles. This is a time commitment to be maintained. The spotty, spiked traffic effect of PR is only of enduring value when the spikes are so frequent they make a plateau of traffic and interest. Then, set your footers on articles to lead to relevance on-site, whether a page or a post, to demonstrate topical depth and to aid user interest. You may also want to set your Canonicalization for those back to the biggest targeted news media. Others will argue and say that’s dumb, you’ll forfeit rank, but PR has but a tiny window of time to rank effectively... better to build a long-term trust circuit to authority. IMHO.
Nimie Gill: Stockbridge Truslow and Michael Stricker could they not be done as posts then displayed as a category "media" and excluded from the blog? If I use custom post type what special fields would I need?
Stockbridge Truslow: Does your blog already exist? If so - having a new category and separating them could prove difficult because you`d need to drop all the other posts into a new "container" category with your other categories below it. Your top level categories would be something like "Blog" and "Press Releases". This is fine, in theory - but if you`re restructuring, Google can take a while to figure it all out again. A custom post type would make it a whole new independent section rather than needing to create a new section and move an existing section to make room for the new one.
And you probably do want them separate since your Press Releases are likely to be targeting a completely different audience from your blog posts. Your press releases are targeting media outlets while your blog posts are targeting your customers directly.
Michael Martinez: I don`t see a problem with publishing the press releases on a blog. A blog is just a Content Management System, not some special repository for a reserved class of content. I would put all the press releases into their own category. Alternatively you could add a second blog and just use that for press releases. There is no downside to publishing press releases as blog posts.