(Entry was posted by Ashish Bedi on this post in the Dumb SEO Questions community on Facebook, 06/27/2019).

Getting lot of impressions but No Clicks

Need Help Getting lot of impressions but No ClicksHello Folks, Its been 6 months since website is live & because of constant updates from google website is yet to get any credible traffic. Though I see lot of impressions coming but no clicks. What can be the possible reasons. Your help is appreciated

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Tim Capper: What you are not sharing is the position that your site is at for that query.

A site at position 1 can roughly expect 33% of the estimated traffic searching for that query. Maybe less if there are Ads, Featured Snippets etc

So looking at the first one - 401 impressions - if the site was at position 1 for that query you would only be looking at 132 clicks - maybe.

So this goes back to what are the average positions for those terms ?
Ashish Bedi: Position for all the keywords are 11-50. None has first page rankings which is why I am bit confused how can a keyword receive so many impressions.....Thanks
Tim Capper: A link URL records an impression when it appears in a search result for a user. Whether or not the link must actually be scrolled into view or otherwise visible depends on the type of search element that contains the link.

This might help : https://support.google.com/webmasters/answer/7042828?hl=en

Have you filtered by country.
Ashish Bedi: No, I haven`t filtered them. Will do it & check
Neil Cheesman: Personally, I would dig deeper and see if any of these urls have search terms that perhaps you were not expecting and the page may not be `fully` optimised for - perhaps the title could be tweaked (for example) and you could get some from page two to page 1 and the get some clicks.