Our website is not appearing for targeted keywords.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  K. S. Bisht: Can anyone analyze the website hairtalk . com . au
  
  Website is fine and i know the basic things which are lacking.
  
  The question is that this website is not in google for targeted keywords. Can anyone analyze a bit and tell me the exact problem.
  
  Before you analyze i want to tell u that go for an advance analysis... I have already done that but still facing the problem.
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  BBEX Marketing: here's a useful video for your question:
  
  https://support.google.com/webmasters/answer/189077?hl=en
  
   ;You can also specify a Geographic target in Webmaster Tools' site settings
  
  Hope this helped!
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  K. S. Bisht: Thank You :) Something is better than nothing.
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  Tim Capper: There is not one problem and i would also say, not necessarily a problem.
  
  Yes you could sort out Href lang especially on all the different countries urls.
  
  However, you neglect a few things, like marketing !
  
  The sites registered address is Po Box .... not great, Google has stopped registering po boxes because they cant be trusted .... can google trust you ?
  
  There are also no references to your address, are you a real business?
  
  How about some great content on the site, keeping users up to date, answering questions, images, ideas ..... why would i buy from you when other hair extension sites engage with me.
  
  There is no social sharing functionality on site, but is the site really that great that people would want to share it?
  
  To be quite frank, you need to create a site that is more awesome then you competitors.
  
  Then when you have an awesome site you can market it correctly and you wont need to get sub optimal links from article directories, free listings etc
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  Tim Capper: Just had a quick look around the Hair Extension scene  ;... lol
  
  Take a look at this site www  ;lushhairextensions dot co.uk
  
  Now these guys are offering something to their users, they have:  ;how to videos, celebrity styles, monthly styles, a blog.
  
  In short they keep it fresh and appealing to their users
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  K. S. Bisht: Thank You So much.  ;I think i should add hreflang tak into the website.
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  Sam Mah: I think user experience is critical for your SEO success. You need to focus on fresh content, social promotion and user experience. Your score on Google's PageSpeed is low. Try to improve your site faster and go from there.