I have noticed a strange anomaly in my GA and am struggling to pin it down. Any help would be much appreciated!
Direct traffic to the home page has a bounce rate of 84% this is 10% or so higher than the site average(for all traffic). Any ideas as to what could be the cause?
I would have thought this would be very low on account of it being bookmarks or people typing the address in!
There is only one analytics code on the site, there are no events.(from a quick look around incorrectly configured events can cause an issue)
They have only sent one email news letter in the calender year(the time frame i am currently investigating) and most of the links on them go to other pages.
New users account for 87% of the traffic(which is weird) new sessions are about 22%(these figures make no sense to me!!!)
Any ideas for things to check would be awesome, this has me confused. A tube of smarties goes to the winner.?