Posting this to the group, rather than as a response to a question posed by Chase Reiner Seo yesterday.
Chase had posted regarding the expansion of longer Meta Descriptions since Google has increased the amount of text they`re starting to show in search results.
I and some others have been of the belief that it`s never wise to jump on the Google bandwagon as soon as some change appears to have taken place. And as I stated previously, in the case of these longer descriptions, Google dynamically generates their own text when their system formulaically "thinks" the one provided by the site is not ideal for a given query.
Today we now have Google`s Danny Sullivan essentially confirming what I believe about this, as Barry Schwartz also stated in his post about the topic.
- Don`t go writing longer meta descriptions unless you take the time to do deep analysis. Google dynamically adds more text from a combination of sources, they don`t just take your longer description text and use that.
So while it MAY be possible they MIGHT use more text you write, it is likely they will continue to pull text of THEIR choosing. So to me, that means writing longer meta descriptions is a wasted effort without that deeper effort.
Yes. It`s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick -- don`t go expanding your meta description tags. It`s more a dynamic process.