Looking to change the domain in order to target international audience
Looking to change the domain in order to target international/US audience. Currently domain is
.is the top-level domain for Iceland. Would like to have some expert comments on following:
1. What are they key criteria that we need to evaluate when changing a company domain from a search, branding, and business process (like changing email accounts) perspective?
2. How important is using .com vs .net or .us from a search perspective and a branding perspective?
3. How does Google treat using numbers, like (1st) or hypens in domains, for example (abc-xyz-consulting.com)?