Dumb SEO Questions

(Entry was posted by Hardial Singh on this post in the Dumb SEO Questions community on Facebook, Thursday, January 18, 2018).

Looking to change the domain in order to target international audience


Looking to change the domain in order to target international/US audience. Currently domain is
.is the top-level domain for Iceland. Would like to have some expert comments on following:

1. What are they key criteria that we need to evaluate when changing a company domain from a search, branding, and business process (like changing email accounts) perspective?

2. How important is using .com vs .net or .us from a search perspective and a branding perspective?

3. How does Google treat using numbers, like (1st) or hypens in domains, for example (abc-xyz-consulting.com)?
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Selected answers from the Dumb SEO Questions G+ community.

    View original question in the Dumb SEO Questions community on Facebook, Thursday, January 18, 2018).

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