Dumb SEO Questions

(Entry was posted by Saurabh Rawat on this post in the Dumb SEO Questions community on Facebook, Thursday, June 13, 2019).

Making internal links bold

Making internal links bold is help in ranking?

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Selected answers from the Dumb SEO Questions G+ community.

  • Saurabh Rawat: have you tried it?
  • Michael Martinez: I have bolded internal links to make them more visible. I noticed no impact on search referral traffic.
  • David Kutcher: Sure, you should also repeat them a few dozen times on the same page
  • Neil Cheesman: How many times do you have to bold "Irony"?
  • David Kutcher: 3 should suffice.

  • Michael Martinez: There is no need or justification for sarcasm in the comments. It`s a legitimate question and one I believe with full confidence that has been explored by many people over the years.
  • Husain Tezabwala: Just joined the group and this is the very first post I`m reading.

    Some comments made me think the use of sarcasm is unwarranted when group`s name clearly reflects it is meant for dummies.

    I feel sceptical in asking any question right now.
  • Zubair Ahmed: It doesn`t effect rankings. Remember that your styling tags like bold and italics are for users, Google & other bots read your text, not their styling.

    The bots may use these tags to identify context as part of a Google algorithm, for example heading tags can help in identifying relevant keywords with respect to the article etc.
  • Richard Hearne: Google has been using rendering for years (eons on SEO terms), so I don`t think your comment here is entirely accurate.
  • Travis Bailey: I`ve worked with people that swore by bolding keywords. I knew it wasn`t a ranking factor, and a waste of time if that was the only intent. I managed to compromise with them.

    List items, my dude! That tag can also aid natural, but keyword targeted internal linking. So they were pleased with a moment`s busy work, and I got my internal linking.
  • Stockbridge Truslow: Actually, I haven`t run tests, but I suspect it depends how you do it. If it`s just an anchor that you style with CSS to be bolder, then no. But, if you were to encapsulate a link inside a <strong> tag (or <em> for that matter) then I would expect it would get the same sort of benefit you get from emphasizing normal text this way. I might extend that educated guess to include the fact that it would probably be better if you did it in a limited, but carefully planned way rather than just trying to do it to every link. (The benefits of using <strong> and <em> tags in SEO come from a signal that you`re saying that what`s between them is important in some way. If every link has the tags, then no links are more important than any other links and it`s self defeating just like putting entire paragraphs inside these tags rather than just a few important words).
  • Michael Martinez: You make an interesting point. I bolded internal text via a WordPress theme on a number of sites. The theme was probably using CSS to do that. I never thought to check.

View original question in the Dumb SEO Questions community on Facebook, Thursday, June 13, 2019).

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