(Entry was posted by Ian Macleod on this post in the Dumb SEO Questions community on Facebook, 05/14/2015).

Legal niche

Hi all, We work in the legal niche and we produce several quality articles each month, the problem is nobody cares.
It’s not easy getting the social shares within the legal niche so I’ve been looking at www.outbrain.com.
Can anyone tell me if they have used this service as a channel to increase traffic and if so, does it have any underlying value from an SEO standpoint – positive or negative?

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Ian Macleod: Hi all, We work in the legal niche and we produce several quality articles each month, the problem is nobody cares. ;
It’s not easy getting the social shares within the legal niche so I’ve been looking at www.outbrain.com.
Can anyone tell me if they have used this service as a channel to increase traffic and if so, does it have any underlying value from an SEO standpoint ;– positive or negative? ;
Dave Elliott: Outbrain is a great for people to discover your content by piggy backing on other people's sites.

If however no one cares about your content then it won't make them suddenly think clicking on the article is a good idea.

Basically you have to weigh up weather your.problem is a lack of visibility or the dryness of your subject matter or ineffective titles or whatever.