HI SEO professionals. . I have a small doubt please clarify. I am dealing with few travel sites, from past 2 weeks, i am observing the impression for sites is getting down day by day, i got high impression one day and form next day i am getting down, after two or week days later there will be change in impression. The process is repeated every time. I am just confused why it was happening. Is there any special reason happening like that. IF yes, what are the best ways to get out of it, The site are new sites.