I do not know how to strategically place keywords

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Colin Edwards: Yes why not we create location pages for clients all the time.
  
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  Ryan Cooper: Colin Edwards It just seems redundant. Would you mind giving me an example of a website that does this effectively?
  
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  Colin Edwards: Ryan Cooper just sent you another 3 sites
  
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  Stephen Kaufman: Ryan Cooper redundant? Yes. Effective? Yes.
  
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  Patty T. Kothrade: Ryan Cooper for the redundancy, just don’t add them to the navigation
  
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  Lee Moloney: It’s not best practice, but it happens a lot.If the only difference on the pages is the location, it could be penalised as duplicate content.It will probably bring immediate improvements but over time you run the risk of penalties
  
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  Sadat Rayid Odowa: Lee Moloney Are there penalties for duplicate content?
  
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  Lee Moloney: Sadat Rayid Odowa they can if they think the duplicate content is there intentionally to manipulate rankings, which location based pages are.But, in the most part I think a better description would be, unrewarded rather than penalised.Google won’t intentionally hold the content back, but, if the contents not unique and helpful, they won’t promote it either.
  
  https://developers.google.com/.../guide.../duplicate-content
  
  DEVELOPERS.GOOGLE.COMÉviter les contenus en double | Google Search Central  |  Documentation  |  Google DevelopersÉviter les contenus en double | Google Search Central  |  Documentation  |  Google Developers
  
  4d
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  Scott Hendison: Sadly, location pages do work. They don`t even have to be all that different from each other... Regardless of what others may claim, there is no such thing as a duplicate content penalty. https://searchengineland.com/myth-duplicate-content...
  
  SEARCHENGINELAND.COMThe myth of the duplicate content penaltyThe myth of the duplicate content penalty
  
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  Ryan Cooper: Scott Hendison Great information thank you, so I could literally clone the page and just change the town??
  
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  Scott Hendison: Ryan Cooper technically you could, although your results will be better if you don`t do that and actually do make each page fairly unique. Quite often what will happen when only a couple of words are changed in a page variation is that Google Search Console will leave those variations in "crawled but not indexed" status, which is not a "penalty", but you really won`t get the benefit of having a different location pages either.
  
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  Ryan Cooper: Thanks so much
  
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  Dario Ferreira: Ryan Cooper Tip to differentiate the pages further without working too hard. Add pictures of your work to the city/town pages and add city to image file names, to alt tags, and caption the images.For example:File: office-cleaning-boston.jpg, alt: Boston office after our crew cleaned it, Caption: Office Cleaning in Boston.
  
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  Buth Main: The best practice means the best practice for your users. There are no universal formulas or magic solutions. You can`t just clone pages, you need to create different pages. Each piece of content has to have a purpose. Don`t follow "the best practice". You should follow your customers needs and pains.
  
  3d
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  Ryan Cooper: Buth Main I am the customer. I run a cleaning business. I want to rank in about 40 towns.
  
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  Buth Main: Ryan Cooper I wrote about your customers. You are a business owner.
  
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  Ryan Cooper: Isn’t tailoring my website so that local customers can easily find a good service following their pains and needs?
  
  I’m open to accomplishing that another way. Let me know if you have any suggestions that do that more effectively than separate pages.
  
  3d
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  Stockbridge Truslow: Nowadays you don`t need a zillion different town/service combo pages in order to succeed.
  
  Define your service area in your GMB listing. Depending upon your individual services, you might have a page for each one, or group several on one page (like Commercial/Office Cleaning on one page and Household on another and maybe oddball ones like Garage, Attic, whatever). On each of those pages, name and define the services and just list that the service is available in "these" towns/areas.
  
  I like to back that up with service schema that defines each services and uses the areaServed field, but it can work without it. Schema doesn`t really help you "rank higher" so much as help Google more quickly and confidently know "what" you should be raking for (and "where" and so on). The more competitive and large your area, the more the schema will help - and if you`re in a major Metro area - it`s fairly important.
  
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  Dean Gladwyn: Could some advise me how to google/SEO optimise a carpet fitter website that hasn`t had any marketing done to it before?
  
  8h