How to improve conversation rate in ecommerce sites?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Haresh Makwana: Hi Dear all you,
  
  My question is how to improve conversation rate in ecommerce site?
  
  Our site have many visitor coming from google organic & piad search and social media, but our conversation rate is very poor, so how to improve conversation??
  
  thanks in advance..
• 
  Pau Lica: I assume you mean conversions.
  Getting people to convert from simple viewers into customers requires a lot of things, such as site design, on-page optimization, psychological marketing, etc. Even colors count. If you'll pay attention, you'll notice that most call-to-action buttons are orange. Your call-to-action texts also count. For example, simply changing "Buy now!" with "Get it now!", might increase your conversions by 10%. But this requires some A/B testing.
  As you can see, when it comes to conversions even the smallest details count. You won't find complete answers on communities or forums because this is a very complex thing which requires a lot of documentation. There are a lot of useful blog posts I've found on this matter, so I recommend you do some research because it will eventually pay off.
  Here's an in-depth post that will get you started - http://www.quicksprout.com/double-your-conversions-in-30-days/
• 
  Rotimi Orimoloye: this is a very complicated problem and it has many many conditions surrounding it.
  
  have you also checked your Bounce Rate? Since you are talking about conversion rates.
• 
  Pavel Joser Atauchi Rojas: Para aumentar la tasa de conversion de tu sitio web, primero es tener paciencia, segundo tener los recursos (como mencionas ya lo tienes).
  
  Una vez que tengas un trafico de la red organica, analiza en google analytics cual es la ultima pagina que revisan las personas que ingresan a tu sitio web, tambien debes tener en cuenta la accesibilidad y manejabilidad de tu web. Una vez concluido con esto, resien podras diseñar un plan de tasa de conversion.
  
  Primeramente, (1) realiza una arborecencia, (2) ofrece promociones constantes, (3) ficha del producto que ofreces, que se amigable para el lecto, (4) y el mas importante el tunel de la conversion.
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  Elena Semenova: In my own experience, microcopy, like headlines, button texts etc. plays an important role in conversion optimisation. Also, look at the customer journey on the whole: does the customer get distracted by too much (irrelevant) content on the selling page? Is call to action easy to find? Does it take too many clicks to make a purchase (each extra click decreases the conversion rates)? Otherwise, one needs to look at the products and the pricing model, as well as the target segment and traffic sources of your website. Btw. in my personal blog I have several articles on conversion optimisation. www.allaroundmarketing.wordpress.com
• 
  Haresh Makwana: thanks all of you for great suggestion..
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:12:17 into the YouTube video: https://dumbseoquestions.com/q/how_to_improve_conversation_rate_in_ecommerce_sites +Haresh Makwana
  
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