Domain Authority

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Jeewan Garg: I have website whose PA(page authority) is 25 & DA(domain authority) is 12. My competitor's PA(page authority) is 24 & DA(domain authority) is 16. But my website is not showing in even 10 pages, where as his at no.1. Why it is so. What else has to be done kindly let me know.
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  Eva Ferguson: An SEO audit...and a hard look at Social.
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  Jeewan Garg: +Eva Ferguson ;did not understood. please elaborate
   ;
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  Jim Munro: I am not an expert, Jeewan, but it seems to me that PA and DA are concocted metrics that googlebot has never heard of. ;
  
  BTW If you'd like our Panelists to look more closely at your query, please share the (deactivated) url of your site and your competitor's site and the search query you are attempting to rank for.
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  Michelle Dear: +Eva Ferguson ;is correct. I was going to mention social signals as well. Indirectly or directly, they affect ranking as well.
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  Jeewan Garg: Thank you +Michelle Dear ;for giving your valuable feedback